Nov 21, 2024  
2020-2021 Catalog and Student Handbook 
    
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2020-2021 Catalog and Student Handbook [ARCHIVED CATALOG]

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MKT 284: Social Media Marketing

Credits: 3

Surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interation with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to imporve interation with customers online. 

Prerequisite: Completed MKT 100  
Lecture Hours: 3
Total Hours: 3


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