2020-2021 Undergraduate Catalog and Student Handbook 
    
    Sep 29, 2022  
2020-2021 Undergraduate Catalog and Student Handbook [ARCHIVED CATALOG]

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MKT 100: Principles of Marketing


(3 cr.)

Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical e-commerce, and international considerations in marketing.

Lecture 3 hours per week.



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