2019-2020 Undergraduate Catalog and Student Handbook 
    
    Aug 08, 2022  
2019-2020 Undergraduate Catalog and Student Handbook [ARCHIVED CATALOG]

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MKT 100: Principles of Marketing


(3 cr.)

Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical e-commerce, and international considerations in marketing.

Prerequisite: MTE 1 , MTE 2 , MTE 3 , MTE 4  and ENG 111  eligible.
Lecture 3 hours per week.



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