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May 20, 2024
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MKT 284: Social Media Marketing
Credits: 3
Surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interation with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to imporve interation with customers online.
Prerequisite(s): Completed MKT 100 /MKT 201
Lecture Hours: 3 hours per week.
Total Hours: 3
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