Dec 17, 2024  
2018-2019 Catalog and Student Handbook 
    
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2018-2019 Catalog and Student Handbook [ARCHIVED CATALOG]

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MKT 100: Principles of Marketing

(3 cr.)

Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical e-commerce, and international considerations in marketing.

Prerequisite: MTE 1 , MTE 2 , MTE 3 , MTE 4  and ENG 111  eligible.
Lecture 3 hours per week.


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