Nov 27, 2024  
2022-2023 Catalog and Student Handbook (Addendum 12/19/2022) 
    
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2022-2023 Catalog and Student Handbook (Addendum 12/19/2022) [ARCHIVED CATALOG]

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MKT 100: Principles of Marketing

Credits: (3 cr.)

Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical e-commerce, and international considerations in marketing.

Lecture 3 hours per week.


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